Simulate

Tune substitution weights and see how rankings change in real-time

Brand Match
100
Flavour Match
100
Premium Tier
67

Size Match
67
Product Form
33
Container
33
Preparation
67

Dietary Match
100
Health Positioning
67
Audience
33

Price Proximity
78
Price Tier
67
Value Alignment
78

Behavioural Match
78
Track Record
56
Availability
56
Shelf Life
33

Select a product to simulate OOS substitutions