Product Knowledge Graph

Gopuff UK — AI-Enriched Product Data

0

Products Enriched

~79

Attributes per SKU

0

Relationships Scored

$96.05

Pipeline Cost

What This Proves

Real data quality issues caught by PKG validation

Allergen Cross-Validation0 conflicts

46 products labelled vegan contain dairy ingredients. 565 undeclared allergens detected. Deterministic extraction, 95%+ confidence.

Safety-Critical Blocks4,686 blocked

Baby formula age-stage mismatches blocked deterministically. Category-specific scoring: brand matters more for chocolate, dietary matters more for bread.

Product Enrichment484 variant groups

5,170 products enriched from ~19 to ~79 attributes across 12 layers. 30% Tier A (deterministic), 21% Tier B (LLM explicit), 49% Tier C (LLM implicit). 1,522 products grouped into 484 variant families.

What This Powers

Customer-facing Go surfaces enabled by PKG

Go Page

Predicts your basket with one-click checkout. Needs: occasion mapping, variant grouping, substitute intelligence.

Go Explore

Immersive moment bags like “Movie Night”. Needs: complement relationships, occasion tags, health positioning.

Go Ask Me Anything

Conversational search for complex queries. Needs: flavour profiles, dietary attributes, audience targeting.

Schema Overview

12-layer enrichment model with confidence tiers — click rows to expand

Buildable Now
Future State
#LayerKey AttributesConfidence